We help businesses that want to boost their marketing efforts in a more holistic way. Also those who are looking for a digital partner to help establish more growth and strategy.
We ask that you share your estimated marketing budget for the next 6 months, if there are any specific channels you want to utilize, and the define the KPI’s you’re hoping to achieve.
This package is about strategizing your overall growth. It’s about answering your big questions like:
Research: Your Expert will research your competitors, find out which keywords people are using in your niche, look into which audiences you should target, review your accounts to understand your marketing strategy so far, understand what the ideal messaging is to get people to click through to your site.
Strategy: Your Expert will create a marketing plan where they’ll define your overall goals and KPI’s, They will then revise your campaign strategy until it’s perfect.
Approval: After you approve your Modern Experts marketing plan, you will need to grant them access to all your accounts.
Set up & Implementation: Your Expert will start implementing the process that was defined in the marketing plan. Depending on the channel this will include, defining Adgroups, setting up your Keyword bids, defining Geo-Targeting, setting up the ads/extensions, Web Development, Email Drips and so on. As well as helping you with your copy that may will needed.
At this point your marketing plan will go live and your expert(s) will focus on optimising them through running A/B tests, tracking your Pixel conversions, managing your keyword bids, refining your ad groups, account structure, geo-targeting, and so on. They will also offer recommendations on how to improve your landing pages and creatives to optimise the full funnel.