When should I start with email marketing?

It’s never too early (or too late) to start email marketing.

We usually recommend starting with flows, but your marketing expert can help you decide which one to you should prioritize first.

Do I get exactly that number of emails every month?

This is the average number of emails you will get every month.

Do you supply email lists?

We do not supply email lists. But your Expert will create the pop-ups to collect customers’ names and email addresses.

Does this package include setting up my ESP like Klaviyo or Mailchimp?

This package does not include your ESP licence or setting up your email tracking infrastructure which is mandatory before you can start your email marketing campaign.

Do I have to choose between flows and campaigns?

Our email marketing package includes both marketing flows and campaigns.

Why do I need to keep optimizing?

Even the best strategies are not perfect out of the gate. Optimization is about analyzing data to learn and continuously improve your marketing efforts.

What should I expect in the Marketing Plan Meeting?

The meeting starts with a short presentation from your Growth Strategist.

After that, you will meet and get to know your Expert. They will present their initial research into your brand, current email flows/campaigns, and personas. They will outline their strategy and align with you on goals and KPI’s. And finally, align with you on the next steps.

IMPORTANT: The earlier you give the expert access to your ESP accounts the clearer their marketing plan will be.

Email Marketing

Engage with your audience and enhance your PPC campaigns with the power of Email Marketing.

Our Email Marketing package includes both marketing flows and campaigns.

What’s included?

Industry & competitors research
Flow creation/improvement and campaign calendar
Building pop ups using lead-capturing best practices
Design, copywriting, setup, and QA of your emails
A/B testing and optimization

Starting Price: $699

or save when you bundle

When should I start with email marketing?

It’s never too early (or too late) to start email marketing.

We usually recommend starting with flows, but your marketing expert can help you decide which one to you should prioritize first.

Do I get exactly that number of emails every month?

This is the average number of emails you will get every month.

Do you supply email lists?

We do not supply email lists. But your Expert will create the pop-ups to collect customers’ names and email addresses.

Does this package include setting up my ESP like Klaviyo or Mailchimp?

This package does not include your ESP licence or setting up your email tracking infrastructure which is mandatory before you can start your email marketing campaign.

Do I have to choose between flows and campaigns?

Our email marketing package includes both marketing flows and campaigns.

Why do I need to keep optimizing?

Even the best strategies are not perfect out of the gate. Optimization is about analyzing data to learn and continuously improve your marketing efforts.

What should I expect in the Marketing Plan Meeting?

The meeting starts with a short presentation from your Growth Strategist.

IMPORTANT: The earlier you give the expert access to your ESP accounts the clearer their marketing plan will be.

Design, copywriting, setup, and QA of your emails

Up to two revisions per emails

About Email Marketing

What do you do when customers come to your site and then leave? When they fill up their carts, but then keep clicking away?

Many businesses are willing to let these high intent leads go without a fight – But at Modern we know the value of re-engaging with potential clients the right way!

Sophisticated Email marketing starts with Email flow automation. You can significantly increase your revenue by engaging with leads even after they leave your site. And the best part? Once it’s set up and optimized it will work on auto-pilot.

But first, what are email flows?

Email flows are sequences of emails sent to a user based on their behavior on your website.

There are many types of flows including:

Welcome Series (~8 mails)
Cart Abandonment ( ~3 mails)
Post-Purchase (~6 mails)
Browse Abandonment (~3 mails)
Customer WinBack (~4 mails)
And many more…

What Will We Do?

Research your brand and come up with an email marketing strategy

#1 Assessment of current email marketing efforts

The marketer will look through your current flows (if you have any) to learn what worked and what can be improved.

#2 Industry & competitor research

For example – The marketer will subscribe to your competitors email list to gain insights on what might work for your flows

#3 Brand analysis

The Marketer will analyse your brand to deeply understand your products, website look and feel, target audience, and past marketing efforts.

#4 Timeline

Create a timeline or calendar for your Emails.

Assets creation

Your marketing expert will create automated email templates for each flow Some elements of the content will be customized to each user.

Your marketing expert will be in charge of writing the copy for the emails. For flows, your Expert will be responsible for creating lead capturing pop-ups for your site, to collect your customers’ name, Email address, and/or phone number.

Optimization

It’s important to continuously optimize your flows and campaigns to make sure they’re always addressing your current customer needs. By A/B testing different email flows you can significantly increase conversions and revenue.

Optimization is done through A/B testing different elements of your emails including: