Email Marketing Services
Email Marketing Services
Reach Your Target Audience Directly With the Right Content Using Our Email Marketing Services
Engage Your Audience
Approximately 3.9 billion people worldwide use email every day for communication, and no other platform comes close to having this number of daily active users. Are you leveraging the potential of email marketing in your business strategy?
Don’t miss out on the opportunity to connect your brand with the right customers at the right moment and increase your sales. Enlist Modern Marketing’s goal-driven email marketing services and let us set up an email campaign that fits your business objectives perfectly.
What Is Email Marketing?
Build a Loyal Community Around Your Brand
When it comes to generating and converting leads, there isn’t a more powerful digital marketing tactic than email marketing.
Studies show that despite the growth and prominence of mobile messengers and chat applications, nearly 61 percent of consumers prefer facilitated brand interactions via email – and this preference extends across genders and age groups.
The widespread usage and increasing global relevance of email make email marketing more critical than ever before.
What is email marketing? Email marketing is a digital marketing strategy used by thousands of businesses worldwide to create brand recognition, drive sales and build client relationships.
Email marketing companies leverage different email service providers (ESPs) to send out automated, personalized marketing emails that contain brand promotions and announcements. Anything from weekly email newsletters and promo alerts to customer survey forms and event invitations can be considered a form of email marketing.
Globally, a whopping 87 percent of business-to-business (B2B) marketers and 79 percent of business-to-consumer (B2C) advertisers use email as a content distribution channel. Are you taking full advantage of email marketing services to grow and promote your business? How does your email marketing campaign fare in this competitive digital landscape?
Begin your email marketing planning today and discover the most effective strategy to move your email contacts down your sales funnel.
Let Modern Manage Your Email Marketing Optimization
Failure to understand what is email marketing and how to maximize email campaigns for B2B and B2C transactions can result in uncoordinated promotion strategies, low customer volume and significant business decline.
Don’t let this be the case for your brand. Capitalize on conversion-focused email marketing services from the best companies and get smart with your digital marketing spending and online promotions.
Modern Marketing offers a diverse range of email marketing services designed to fit your brand needs, financial capabilities and ideal market segments. Schedule a consultation with our email marketing agency and let’s discuss the importance of services in achieving your goals.
When done correctly and efficiently, the use of email within your marketing efforts to promote a business is still a very powerful tool in the marketing industry.
Engage with your audience and enhance your PPC campaigns with the power of Email Marketing Services. Our package includes both marketing flows and campaigns.
Modern’s Strategy can help you design, build, and optimize your email marketing to get the best ROI in your marketing program.
Our Email Marketing Includes:
- Industry & competitors research
- Flow creation/improvement and campaign calendar
- Building pop ups using lead-capturing best practices
- Design, copywriting, setup, and QA of your emails
- A/B testing and optimization
It’s never too early (or too late) to start.
We usually recommend starting with flows, but your marketing expert can help you decide which one to you should prioritize first.
This is the average number of emails you will get every month.
We do not supply email lists. But your Expert will create the pop-ups to collect customers’ names and email addresses.
This package does not include your ESP licence or setting up your email tracking infrastructure which is mandatory before you can start your campaign.
Our package includes both marketing flows and campaigns.
Even the best strategies are not perfect out of the gate. Optimization is about analyzing data to learn and continuously improve your marketing efforts.
The meeting starts with a short presentation from your Growth Strategist.
After that, you will meet and get to know your Expert. They will present their initial research into your brand, current email flows/campaigns, and personas.
They will outline their strategy and align with you on goals and KPI’s. And finally, align with you on the next steps.
IMPORTANT: The earlier you give the expert access to your ESP accounts the clearer their marketing plan will be.
Design, copywriting, setup, and QA of your emails
Up to two revisions per emails
More About Email Marketing
What do you do when customers come to your site and then leave? When they fill up their carts, but then keep clicking away?
Many businesses are willing to let these high intent leads go without a fight – But at Modern we know the value of re-engaging with potential clients the right way!
Sophisticated Email marketing starts with Email flow automation. You can significantly increase your revenue by engaging with leads even after they leave your site. And the best part? Once it’s set up and optimized it will work on auto-pilot.
But first, what are email flows?
Email flows are sequences of emails sent to a user based on their behavior on your website.
There are many types of flows including:
- Welcome Series (~8 mails)
- Cart Abandonment ( ~3 mails)
- Post-Purchase (~6 mails)
- Browse Abandonment (~3 mails)
- Customer WinBack (~4 mails)
- And many more…
What Will We Do?
Research your brand and come up with a strategy
#1 Assessment of current email marketing efforts:
We will look through your current flows (if you have any) to learn what worked and what can be improved.
#2 Industry & competitor research:
For example – Your Expert will subscribe to your competitors email list to gain insights on what might work for your flows
#3 Brand analysis:
Our Experts will analyse your brand to deeply understand your products, website look and feel, target audience, and past marketing efforts.
#4 Timeline:
Create a timeline or calendar for your Emails.
Assets creation
Your Marketing Expert will create automated email templates for each flow while ensuring the elements of the content is customized to each user when necessary.
The Expert will also be in charge of writing the copy for emails. For flows, your Expert will be responsible for creating lead capturing pop-ups for your site, to collect your customers’ name, Email address, and/or phone number.
Optimization
It’s important to continuously optimize your flows and campaigns to make sure they’re always addressing your current customer needs. By A/B testing different email flows you can significantly increase conversions and revenue.
Optimization is done through A/B testing different elements of your emails including:
- Different designs
- Using different types of images
- Changing up email subjects
- Formatting and writing a variety of email bodies
- How many emails are in a flow
Ready to scale your business?
Best-in-class Email Marketing Strategies.
Fill in your marketing brief and get started with one of our experts to help you grow!
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